It's rare to see companies say they don't expect to pass on price rises to consumers.has pledged to not to pass on price increases this year after customers ordered fewer pizzas because of the higher cost.
The firm says that the company's margins and earnings were affected by the decision to increase menu prices amid "extraordinary inflation".Domino's says it raised prices because of high levels of inflation including food, labour and energy — the same pressures that all businesses are facing.conceded that some customers did not like the introduction of a delivery service fee and over time and they ordered less frequently.
"I want to be clear to our customers facing cost of living pressures, we do not expect to pass on pricing increases this year." "We encourage customers who haven't ordered recently, or who haven't tried us before, to put us to the test and see what great value Domino's delivers."EBIT: -23.3 per cent to $201.7 millionFinal dividend: 42.6 cents a share unfranked from 68.1 cents last yearDomino's says it seeing strong sales growth so far this financial year in Europe, Australia and New Zealand.
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