reported on Tuesday that odds for Sanders to win the Heisman dropped to +2000 from +4000 following the Nebraska win, while Hunter's fell to +1500 from +2500.
At Sports Interaction, 90% of all Heisman bets are on Shedeur, according to Gray. As a result, Sanders' Heisman odds fell to +1800 from +12000. But the Buffs-related boom could be particularly pronounced because wagering on the team was previously so low. Colorado lost all but one game in 2022 and hadn't had a winning season since the COVID-shortened 2020 campaign.
“We’ve certainly seen a lot of interest in the Colorado games this year,” said Jay Kornegay, vice president of race and sportsbook operations at the SuperBook at the Westgate Las Vegas, in an email to Covers. “However, since they were a bottom feeder for years, they started at ground zero and therefore, the % increase is quite dramatic.