It was only when watching the second episode from the new series of The Kardashians, where Kim speaks to students at Harvard Business School about her best-selling SKIMS line, that I was reminded just how good SKIMS is. Kim Kardashian’s brand - initially dreamed up with co-founder Emma Grede as a brand about “shapewear solutions” - has gone on to become a bestseller in the underwear, loungewear and shapewear categories.
It’s hard to get past SKIMS’ Fits Everybody Thongs, $30 a pop on Net-A-Porter. They are possibly the softest undies I’ve ever worn in my entire life. It’s not only the comfort factor that sets these SKIMS thongs apart. It’s the fact that you never need to worry about them digging into your waist or riding up uncomfortably. Again, it’s worth snapping up multiple colourways in order to allow yourself to wear one every day, as you’ll never want to wear any other pair again. 3.
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