has Cineplex Inc. banking on the theatrical music format after the movie drew the largest event presale of all time.The theatrical run of the pop star’s The Eras Tour concert, starting Oct. 12, has already generated $6.2 million in presales for Cineplex, the cinema chain said.“We’ve just had our best third quarter box office results ever,” chief executive Ellis Jacob said in a press release.
It said the record third quarter box office results were due to the “Barbenheimer” phenomenon in July and August. So far, the Barbie and Oppenheimer summer blockbusters have generated a combined $2.3 billion in global box office revenues. Swift, Beyoncé andhad been projected to add US$8.5 billion to GDP growth in the United States in the third quarter, according to Bloomberg Economics in August.on Nov. 14-16 and Nov.
National Bank of Canada analyst Adam Shine said the full third quarter box office revenues are reflective of the strength of July and August results.
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