The research by independent United Kingdom-based think tank Oxford Economics, commissioned by Airbnb learned that activities booked through the platform contributed P45.7 million to the Gross Domestic Product of the Philippines in 2022.
For the domestic tourism alone, Oxford Economics said that Airbnb guests spent P24.2 million in the Philippines last year. The same research learned that there was a change in travel behavior of tourists since COVID-1o with some now opting to visit tourist destinations away from urban areas and some booking long-term stays driven by the emergence of flexible work arrangements.
In a presentation during the launch of the rebranded tourism campaign, Marie Adriano, marketing firm DDB Group Philippines’ brand and strategic planner, cited that there was a change in the preference of travelers who are now going beyond leisure. Amid these changes, James Lambert, director for Economic Consulting in Asia for Oxford Economics said that Airbnb has been at the heart of some trends that reshaped the country's tourism industry. “Including the shift in travel away from cities and towards more rural communities, and the increase in demand for long-stay trips, exemplified by the live and work anywhere phenomenon," he said.
Meanwhile, the Airbnb report released last October 3, presented results covering the twelve month period up to and including March 2023, referred to as 2022. It said that this represents the first full year after the Philippines opened its borders to international travelers.
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