Hlynsky joined the Vancouver-based outdoor gear company in 2020, serving as its chief financial officer and then chief operating officer.
He takes over from Eric Claus, who led the company in the wake of it filing for creditor protection and being sold to U.S.-based private investment firm Kingswood Capital Management. Hlynsky says he doesn’t expect to radically change the business but will continue with the supply chain overhaul the company has been working on for several years.
He says the overhaul will be apparent to customers this holiday shopping season because the retailer has worked with vendors to lower prices by ordering twice as much product but selling it at half the price. Hlynsky says that model generates more sales because it gets product moving through the system and allows the company to quickly ready itself for the next season.