You may notice as you scroll through Instagram or TikTok that a young person is gushing about a cool new product that has made their lives immeasurably better. Some of those people may be getting paid for that—and colleges are now offering courses to attract students interested in pursuing careers in the emerging field of social influencing.The phenomenon is growing and attracting more entrants as it becomes more lucrative.
Natalia Hauser, who attended the class, told the outlet that she can make thousands from partnerships with brands and found the class helpful in becoming a better business person when dealing with companies.'I don't think people understand how much money is in this industry,' Hauser said. 'It involves a lot of negotiation and business.