Mr Lee Jin Rui, 22, founder of Adolet, with his team at their office at Mega@Woodlands. Adolet is a digital skills education firm.By the time he graduated from primary school, he said he had earned almost S$4,000 by buying and selling the Japanese trading card game Cardfight!! Vanguard
This did not deter Mr Lee and he eventually started his own business in 2021 — Wiz Consultancy, a digital marketing agency helping clients to increase their brand visibility and optimise their content to reach a wider customer base. Using the earnings from his digital marketing business, Mr Lee pays to use the facilities at the Nanyang Technological University to conduct his lessons monthly.
"I asked if I could join his company as an intern after the program because I liked how he gave a lot of real-world examples ... I wanted to gain more experience also," she said. "Hard skills like SEO and all the marketing jargon can be taught, but Jin also taught us how to speak to bosses, solve business problems and assign value to the things that we were doing," Mr Tan said, adding that such soft skills were seldom touched upon in theory.
Students also get to partner up with external companies to help with their digital marketing and branding which in turn helps with their skills and resumes, he said.While many would be impressed with Mr Lee’s achievements at such a young age, he credits the support that he got from his parents and teachers as the main factor.