Everything the pop superstar touches gets monetized: her favorite restaurants, her clothes, and even her boyfriends can expect at least a weeklong news cycle, if not fame in their own right.at the Kansas City Chiefs game watching her rumored boyfriend — NFL tight end Travis Kelce — play on Sept. 24, the brands reacted as if two stars had collided. Companies and independent vendors alike have since filled their shelves with Swift/Kelce merch, and making big bucks off the budding relationship.
Primal Kitchen, a condiment line, released its own version of the “Seemingly Ranch” joke: A bottle of ranch sauce for $8.89 — perhaps a reference to Swift’s “1989” album — complete with two friendship bracelets, which sold out immediately. The website reads: “I think this is the first time that she’s openly been super public with someone and she wants this to be a thing,” Sahakian said. “She’s like, wearing a Chiefs outfit with red lipstick and leaving with him with no security. It very much feels like this fun, performative relationship.”
“Coming off of both a breakup that may have potentially been, you know, very devastating for her and Joe, and then having a dirtbag boyfriend leading into this, like very, nice kind of all-American guy who is very lovable and goofy and doesn’t seem to have any big controversies that anyone knows of, I think that is sort of a welcome reprieve. It is sort of public and so the fans feel very invited into the spectacle.”compared to her yearslong relationship with Alwyn.