EABL targets growth in Uganda, Tanzania to reduce Kenya reliance

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CEO Jane Karuku sees growth in Ugandan and Tanzanian beverage markets as having the potential to outpace Kenya. EABL’s first-half results for the six months to December 2023 showed that a rise in sales of 31% in Uganda outstripped growth of 10% in Kenya and 9% in Tanzania.

An employee inspects a bottle of Kenya Cane spirit at Diageo’s East African Breweries factory in Nairobi in 2018. REUTERS/Thomas Mukoya

East African Breweries Limited will temporarily reduce capital expenditure and focus on building margins in Uganda and Tanzania as a tough economic environment continues to dent growth in Kenya, its major market.Get unlimited access to our exclusive journalism and features today. Our award-winning team of correspondents and editors report from over 54 African countries, from Cape Town to Cairo, from Abidjan to Abuja to Addis Ababa. Africa. Unlocked.

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