Cape Town - For street vendor Tim Morere, who sells traditional jewellery and traditional clothes, Cape Town International Jazz Festival is one of the busiest of his off-season weekends. “People come prepared to spend money. Some are locals but many are international travels who usually buy more than one item,” says Morere.
The festival is organised by events company espAfrika and designed to harness the healing forces of music and nature, as well as social entrepreneurship. When it comes to the tourism and hospitality sectors, which include hotels, restaurants and entertainment, Schafer says they benefit from an influx of visitors as hotels are often fully booked during this period.
Cape Town is already the events capital of the world, and events like the Jazz Festival help to further cement this reputation, says Schafer