What Apple's Credit Card Means For Fintech

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What Apple's credit card means for fintech:

Jennifer Bailey, vice president of Apple Pay, speaks at the Steve Jobs Theater during an event to announce new products in Cupertino, California.

Jennifer Bailey, Apple Pay Vice President, added that the intention is for customers to have “a better understanding of their spending so they can make smarter choices with their money, transparency to help them understand how much it will cost if they want to pay over time and ways to help them pay down their balance.”In six months, customers in the U.

In a similar way to how transactions are labeled, or as I like to refer to it as ‘the Pret paradox’ - how neobanks always seem to want to tell their customers how much they are spending at Pret A Manger - this mention of machine learning is also somewhat latching on to the hype that currently surrounds artificial intelligence.

With Apple Card, customers receive their Daily Cash, a percentage of every purchase each day and they can opt to use it right away on Apple Pay, put it towards their Apple Card balance or send to friends and family in Messages. This questions whether Apple is ahead of the other payment service providers because they have realized that one form of biometric security is not enough. If biometrics is the panacea everyone has been expecting to boom, will Apple’s implementation of it into products that 1 billion people currently use intensify the support for the identification technology?

 

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I do not think it will be as revolutionary they want but a step in the right direction Apple ApplePay fintech BigData

They claim it wasn't a bank credit card but it's backed by Goldman Sachs

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