Ralph Recto’s 4Ms: How to survive the Cabinet – and the role of media

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Finance Secretary Ralph Gonzalez Recto’s grandfather, the nationalist lawyer Claro M. Recto, must have learned this painful lesson when he lost badly in the 1957 presidential elections. With the political party system weakened, the field became more open to non-politicians, especially well-known celebrities, more so if the celebrity had a political background. Joseph Estrada would go on to win the 1998 presidential elections, and celebrities such as Vicente “Tito” Sotto III, Ramon Revilla Sr. and also Jr., Noli de Castro, Robert “Bobby” Jaworski, Robinhood Padilla became senators.

“As I preach the gospel of a brighter Philippine economy and how we intend to turn this optimism into a daily reality for every Filipino, I realized that I cannot do it without you . Call us out if we are wrong, and on times we have done something good, write about our wins – just the facts, no add-on praises needed. Because if you do your work, you help us with ours, as the feedback your reports trigger is crucial in improving policy.” “…ask any politician what his ideal press coverage is, and he will answer that it is the kind that sings nothing but hosannas to him. In short, a hallelujah squad.

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