‘Intelligent’ Australian cookware brand Zega goes into administration

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A popular Australian cookware company has gone into voluntary administration after only three years in operation. Zega Holdings PTY LTD appointed administrators on March 8, according to documents filed with the Australian Securities and Investments Commission . The administrators are Tim Heesh and Mark Everingham from TPH Advisory. Zega, which was launched in 2021, claims to sell the “world’s first intelligent, walk-away cookware”.

” The administrators are seeking urgent expressions of interest for investors or for the sale of the business. Everingham said Zega represents an “outstanding strategic opportunity” for an investor to acquire a business which has the potential to become a “household name”. Expressions of interest close on Friday, April 5. Unwanted recognition at the Shonky Awards The following year, however, it picked up a CHOICE Shonky Award in 2022 for its $299 Digital Pot.

 

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