EU antitrust chief Margrethe Vestager and European Commissioner for Internal Market Thierry Breton hold a press conference in Brussels, Belgium March 25, 2024.BRUSSELS — Apple, Alphabet's Google and Meta Platforms will be investigated for potential breaches of the EU's new Digital Markets Act, European antitrust regulators said on Monday , potentially leading to hefty fines for the companies.
But the European Commission said on Monday it suspected that the measures taken fall short of effective compliance under the DMA, confirming a Reuters story. Another concern for regulators is "steering": whether Apple imposes limitations that hinder app developers from informing users about offers outside its App Store free of charge.
Breton said Meta, which introduced a no-ads subscription service in Europe last November that has triggered criticism from rivals and users, should offer free alternative options."Subscriptions as an alternative to advertising are a well-established business model across many industries, and we designed Subscription for No Ads to address several overlapping regulatory obligations, including the DMA," the spokesperson said.
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