is a masterclass in leadership, resilience, and visionary strategy. Her path from a finance professional to leading one of the most cherished digital invitation platforms is inspiring. In an exclusive interview, Pho shared insights on her career, the transformative vision for Evite, and the power of diverse leadership in the tech industry.
Pho's career began in the challenging spheres of investment banking and finance, a path influenced by her upbringing in an immigrant family that valued practical and secure career choices. Despite her acumen in finance, Pho's passion lay elsewhere—a testament to her belief in building a career on the foundation of her strengths rather than predetermined paths.
Her move to general management at The Wonderful Company, a giant in the Consumer Packaged Goods sector, provided her with the hands-on experience that would become crucial in her subsequent roles. The leap from managing e-commerce sites at Teleflora to co-founding the revolutionary lingerie startup True&Co. marks Pho's first foray into the startup world.
Pho's transition to President of Evite wasn't just a career move but a mission to revitalize a platform integral to people's lives. Under her leadership, Evite has moved from an ad-revenue model to focusing on premium, user-first experiences—a decision already spurring remarkable growth."Evite was ripe for reinvention and is now experiencing a renaissance. For nearly 25 years, it remained unchanged.
Pho is optimistic about Evite's role in fostering connections in a post-pandemic world. She emphasizes the brand's unique position in the"American lexicon," similar to how"Kleenex" became synonymous with tissue. Pho believes this entrenched brand recognition is Evite's strength as they pivot towards a more engaging, user-centric model. Moreover, Pho is committed to ensuring Evite's platform reflects the diversity and inclusivity values she holds dear.