Here comes Lyft...

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Lyft, the ride-hailing company, is set to begin trading on Friday morning after pricing at $72 a share.

— with Airbnb, Slack, and Peloton all expected to debut — Lyft is set to beat out rival Uber to the public markets.

"In our opinion while Lyft has clearly benefited from some of the negative PR issues that Uber faced in 2017/early 2018, going forward the battle for market share will be a bit more balanced," Wedbush analyst Dan Ives said in a note to clients earlier this week. Ives initiated coverage on the name with a"neutral" investment rating and a 12-month $80 price target.

 

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