Nevertheless, achieving growth in Africa is far from easy. It’s a fiercely competitive and intricate landscape where truly grasping your customer is significant, according to
“Despite having a textbook understanding, there’s often a temptation to adopt the “build it and they will come” approach, leading us to prioritize our technology over customer needs. This tendency is evident in the African market, where numerous flashy apps are launched with significant investments, only to see operations scaled back due to underwhelming customer uptake.” says Nyawo
“Successful fintech companies, on the other hand, prioritize understanding their customers’ needs and continually listening to them. This deep understanding leads to innovative solutions, but it’s only half the battle. Actively listening to customers during the development process ensures market is crucial for success. The key is to heed customers already engaging with you. While FinTech’s can directly listen through focus groups or surveys, it’s not always feasible in a fast-paced setting.
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Source: ITNewsAfrica - 🏆 27. / 59 Read more »