The Reiwa bump: New imperial era name sends ripples across Japan Inc

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The Reiwa bump: New imperial era name sends ripples across JapanInc

TOKYO - As Japan revealed the name of its new imperial era on Monday , Internet users rushed to register domain names linked to the choice,"Reiwa", which also sparked a jump in name-related stocks.

"Most of our domain names have been taken,"said a spokeswoman for GMO Internet, which runs the website, onamae.com. The announcement came a month early so government offices and companies can update computer software and make preparations to avoid glitches when the new era begins next month.

 

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