Colorado quarterback Shedeur Sanders carries the ball against TCU linebacker Jamoi Hodge during the first half of an NCAA College Football game in Fort Worth, Saturday, Sept. 2, 2023.Billionaire athletes are rare. Michael Jordan sold his stake in the Charlotte Hornets for $3 billion. LeBron James had a net worth of about $1.1 billion, according to
The younger Sanders is already a household name among college football fans as a star quarterback at the University of Colorado,He’s been cashing in on that fame by using a big online following — including 1.8 million on Instagram — to ink endorsements with Nike and other brands worth an estimated $4.7 million, according to On3.That tied Shedeur for the most among college athletes with Bronny James, another son of a superstar athlete .
What’s your advice for those who are coming up through this relatively new era of college athletes being allowed to accept endorsements through name image and likeness deals? Understand taxes are real. You are going to have to pay taxes. You can have all the fun you want because you are going to have to get it out of your system, but know that taxes are not playing with you.Nothing. I never have regrets because I really sit there and think about everything. The main thing in life, and the thing people don’t understand is invest in your stock. That is the only brand that you can control. If them people are losing your stocks, they don’t care about your money.