Taylor Swift’s upcoming Eras tour will provide a £997 million boost to the UK economy, according to a report.
The average amount spent on an Eras tour ticket is £206, although 14% of fans, including those who bought VIP ticket packages with premium seating and exclusive merchandise, spent more than £400. As fans wait to attend the live show, 28% have watched or plan to watch the film of the Eras Tour, while 8% are planning to host or attend a Taylor Swift-themed party before or after her show.
For non-fans, £848 may seem like an enormous amount to splash out on a concert, but for Eras Tour ticket-holders, every pound they spend is an investment in the memories they’ll create
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