Don’t let the humble packaging fool you. Aquaphor, a seemingly simple ointment, hides a multitude of talents. It’s a first-aid kit in a tin, a shield against the elements and even a makeup artist’s secret weapon. For parched skin, it’s a hydrating hero, offering relief from sunburns, windburn, and dry winter air. Minor cuts, scrapes and even bug bites find solace in its soothing embrace.
But more women than ever before are using the $17 tube as a way of curling their eyelashes without applying any mascara. I noticed a number of social media posts showcasing how taking a small amount of the balm and smooshing it into your lashes, before using an eyelash curler to set them in place, is just as effective as using mascara — and twice as nourishing.
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