) shares are trading higher after Bank of America reiterated it as a top pick, maintaining its Buy rating and price target of $230. Yahoo Finance'sHowley notes that investors want to hear more about Apple's AI initiatives, as the company has arrived relatively late to the AI race.
Microsoft has generative A I Google has Generative A I Meta uh Amazon, all of these companies are doing it.Uh but Apple has been the, the one kept out and so this is seen uh by a lot of analysts as potentially a kind of new driver for smartphone sales.Not, not, well, I don't, I, I, unless they show something at WW DC that's like software driven that I think is gonna get people excited, then it's not gonna do anything right.Yeah, I just activated everybody's phone.
Well, I think this is really uh a kind of setting up table stakes for like the future of, of Apple and their software just because look, they're already c is behind on this technology.Microsoft showed with their uh their laptops that these are interesting technologies that can do a lot, right? That I think would be a bigger problem for apple and the perception of apple than it would be for, for something like Google.You don't say let me Google this real quick because you don't trust them, you do it because you do trust them.It's all about delivering a product that people love and if they flo that, I think that would be a bigger problem than not having anything at all.
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