PAWNSHOP pioneer Villarica brought pride to the Philippines at the 2024 Asia-Pacific Stevie Awards, where its 'Sure' campaign scored 10 wins, the most for a single campaign from the region's 29 markets.Watsons International and Shell Philippines were the most honored organizations for their achievements with multiple campaigns at the ceremony, held at Shangri-La The Fort by the world's premier business award giving body.
After a worldwide public vote, it also earned the People's Choice Stevie Award for Favorite Company in the Financial Industries.These 10 wins extended the awards haul for the 'Dapat sure ka. Dapat Villarica' campaign. It was commended as Southeast Asia Brand of the Year at Campaign's recent Agency of the Year awards in Singapore.Last October, 'Dapat sure ka.