Watford Football Club is selling approximately 10% of the club to investors — including fans — in an equity sale facilitated by investment platform Republic and its European platform, Seedrs. Investors will have the option to receive tokens and access exclusive offers, and the club plans to facilitate the future trading of the tokens.
Capital raised from the sale will reportedly be used to fund initiatives aimed at improving the club's performance — with a particular focus on recruitment, training and coaching for the men's first team. It will also be used to develop the club's brand. Republic claims "the sale is, to date, the largest digital equity offering to unlock true ownership shares in an English football club."