FILE - Bayern Munich fans arrive to the Allianz Arena prior to the Champions League semifinal first leg soccer match between Bayern Munich and Real Madrid at the Allianz Arena in Munich , Germany, Tuesday, April 30, 2024. UEFA has a two-step financial mission to refill its pandemic-hit cash reserves. It starts with a men’s 2024 European Championship held in the home of the continent’s largest economy.
The costs of organizing the tournament include hundreds of million of euros in prize money for the 24 teams and daily-rate payments to clubs whose players are selected. UEFA sets a baseline comfort level of 500 million euros in cash reserves and it stood at 575 million euros before the pandemic spread early in 2020.
The 13 UEFA sponsors of Euro 2024 include soccer tournament staples Adidas and Coca-Cola, Qatar’s tourist board, plus from China twoin Europe for national-team competitions to help those games stay part of the national conversation. In the United States games will be shown by Fox Sports in English and Spanish-language streaming service Vix.program that UEFA pays each of its member countries for building projects, operational costs plus running national teams and education.