Edinburgh feeling full 'Taylor Swift effect' after sold-out Murrayfield shows

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Hundreds of thousands of the singer's fans - known as Swifties - flocked to Edinburgh and injected an estimated £77m into the local economy. The superstar also donated to a food bank charity during her stay.

Edinburgh is feeling the full 'Taylor Swift effect' after the superstar's weekend of sell-out shows in the city. Swift brought The Eras Tour to the UK and performed at Murrayfield Stadium in the Scottish capital on Friday, Saturday and Sunday. Hundreds of thousands of the singer's fans - known as Swifties - flocked to the city and have injected an estimated £77m into the local economy.

Fiona Anderson, fundraising lead at the charity, said the Swift effect has led to additional donations from fans. With Swift's lucky number being 13, which she often writes on her hand before concerts, fans have been asked to donate £13. Ms Anderson said: 'It's all gone a little crazy round here. 'We were absolutely thrilled to get the call and we've been blown away by how far the good news has spread.

 

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