From Rapper To Creator Economy Pioneer: Iggy Azalea’s Bold New Venture

Stop Us Now" summer tour at Coastal Credit Union Music Park at Walnut Creek on July 28, 2022 in Raleigh, North Carolina. When you think of multi-platinum rapper Iggy Azalea, visions of her record-smashing hits like"Fancy" and"Black Widow" likely come to mind. But the ever-innovative artist has set her sights on blazing new trails in the creator economy with two groundbreaking new projects - Dream Vault and $MOTHER.

Dream Vault is a crowdfunding platform that allows anyone to rally a community around their dreams and goals, whether big or small. As Azalea describes it,"Dream Vault is a platform that I created so that anybody who has a dream, it's a place where they can try to achieve it and create a community to help them achieve whatever it is that their goal is."

In addition to being the founder, Azalea serves as the creative director for Dream Vault, overseeing everything from the website design and user experience to illustration and marketing. Her goal is to make Dream Vault a rich social experience, not just a transactional crowdfunding platform.If Dream Vault represents Azalea's efforts to empower creators and communities in the real world, then her other major project $MOTHER is aiming to do the same in the wild west of crypto.

Her immersion in the world of meme coins and crypto Telegram groups has been eye-opening for Azalea."Community is the number one driver of all of these crypto projects," she observes."If people could understand that and get into these communities, I think they'd be more interested than they realize."Azalea plans to bring her signature brand of irreverence and fun to $MOTHER, creating meme-worthy content and engaging with fans and investors in the community.

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