Activist investor Elliott Management took a major stake in the company last week and criticized leadership.
Southwest Airlines CEO Bob Jordan speaks during the Chase Make Your Move Summit, Thursday, Nov. 2, 2023, in Frisco, Texas.“I have no plans to resign,” Bob Jordan told reporters Wednesday following an appearance at an aviation event in Washington. “My 150% focus is on supporting our employees, doing good for our customers and executing the wonderful plan we have to get better.”, making it one of Southwest’s biggest shareholders.
The activist chided Southwest for having “written off” streams of revenue that rivals have broadly adopted in the last 15 years, such as offering a bare-bones basic economy fare and charging customers for checked luggage.Before Elliott disclosed its stake, Southwest had already opened the door to possibly changing some long-held aspects of its business model, such as adopting assigned seating.
More often than not, dispatchers working at the American Airlines Center sporting venue get calls from confused customers trying to reach the airline. The issue, perpetuated by search engines and voice assistants, has been persistent since the arena opened in 2001.
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