Treseder discusses how AI has impacted ad spend."You're going to see capital be deployed in more effective ways moving forward thanks to AI."
Brown discusses Spotify's expansion of content."You'll start to see more of those new categories of content coming on with all the personalization and discovery that you expect from your Spotify experience." I think when it comes to ad spend, I don't It's not necessarily about peak ad spend, but I think what you're going to see is more effective ad spend.
I think advertisers are seeking high quality video environments, which I've always had in linear television, but also coupled with the ability to at least lightly, if not if not, if not really in a deep way.So I think these interactive platforms, I think fast channels, I think all the over the top ad supported services.It has a lot of reach, has deep some of the highest quality programmes in the world, so it's still important.
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