Taylor Swift fans are expected to boost the London economy by £300 million when they descend on the capital for the US superstar’s record-breaking Eras Tour, according to a new report.
Wembley Park is hosting two new public artworks including a large mural on the Spanish Steps, which are being temporarily renamed the “Swiftie Steps”. A Taylor trail launching on Friday will celebrate places across the capital that are referenced in her music, with venues displaying vinyl stickers in their windows to welcome fans.
Transport For London has also reimagined the Tube map in the singer’s honour, with each line named after a different album and drawn in colours to match, while stations will be named after songs. “As Taylor prepares for Friday’s opening performance, we are proud to give her and her fans a big London welcome, with celebrations across the capital including a special Tube map, trail and mural in her honour.“I encourage Swifties to not only enjoy the fantastic shows, but also make the most of everything London has to offer, and hope that even more people are encouraged to enjoy the incredible live music available in our city.
The tour, which takes fans on a journey through the different musical stages of her career, has been a juggernaut.