UNION Bank of the Philippines has remained one of the Top 10 Most Valuable and Strongest brands in the Philippines, according to the Brand Directory 2024 report recently released by Brand Finance.
Based on the study, UnionBank’s brand grew in value by 22 percent from $557 million in 2023 to $679 million in 2024. “Brands in the banking and real estate sectors benefited from strong post-pandemic economic rebound, improving financial literacy as well as continued urbanization and gentrification.” UnionBank ventured in the digital future of banking as early as 2016 in order to provide consumers with a better banking experience, and it is where consumers actually look forward to transacting with their bank rather than seeing it as a dreaded chore.