EU follows up Apple charges with Meta ‘pay or consent’ case

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EU is using introduction of Digital Markets Act to check the power of Big Tech

Margrethe Vestager, the bloc’s executive vice-president in charge of digital policy, said last week that she found it “surprising” that some of the world’s largest companies “do not take compliance as a badge of honour”. Photograph: Virginia Mayo/APThe European Union has charged Facebook’s parent Meta with breaking the union’s landmark digital rules, only a week after it pressed a similar case against Apple.

The regulators said that the choice presented by Meta’s model risks giving consumers a false alternative, with the financial barrier potentially forcing them to consent to their personal data being tracked for advertising purposes.Is the era of the mega private equity deal over? Thierry Breton, the EU’s internal market commissioner, said: “Our preliminary view is that Meta’s “pay or consent” business model is in breach of the DMA.

If found in breach of the act, Meta faces hefty penalties of up to 10 per cent of its global turnover, and up to 20 per cent for any repeat offence. The EU’s preliminary findings have to be finalised within one year from the start of its official investigation in March. Last Monday, the EU accused Apple of harming innovation on its App Store, the first time it had used its new powers against a tech giant.

 

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