Microsoft consolidates retail channels in China

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SHANGHAI: Microsoft is consolidating its retail channels in mainland China, the firm said in response to media reports that it is closing its network of authorised physical retailers in the world's second-largest economy.

FILE PHOTO: A person walks past a Microsoft sign at its office building in Beijing, China May 25, 2023. REUTERS/Tingshu Wang/File PhotoSHANGHAI: Microsoft is consolidating its retail channels in mainland China, the firm said in response to media reports that it is closing its network of authorised physical retailers in the world's second-largest economy.

"Microsoft continually assesses its retail strategy to meet the evolving needs of our valued customers and we’ve made the decision to focus our channel approach in Mainland China," it said in a statement.

 

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