Stuck for a dress for a wedding or an upcoming event? Odd Muse, social media’s favourite timeless occasionwear has landed in Ireland for a limited time only in a pop-up
“The pop-up was supposed to be here for six weeks, but I think we’re now saying ‘while stocks last’ because it’s been a little bit crazy, I believe we sold quite a lot already,” says founder and creative director Aimee Smale. A former administrative assistant at ASOS, Aimee took the money she’d been saving for a house and turned it into her online brand Odd Muse, which sold out its first product, the Ultimate Muse Blazer, within days. Now, she says everything is a bestseller.
Arnotts marks the brands first pop-up in a store. “We’ve done a standalone pop-up that led to our London store, but this is our first pop-up in a store like Arnotts so I’m really excited, says Aimee. “I think it’d be a good opportunity for people who follow the brand in Ireland to meet the brand in real life and a nice opportunity for people who don’t know anything about Odd Muse to discover us.
Online and in store, you’ll find the TikTok famous pearl dress in white and black, the brand’s signature nipped waist blazers, sculptural dresses for every occasion and structured pieces that will elevate your wardrobe. Odd Muse does sell out in record time, so don’t hang around.: By clicking subscribe, you agree to receiving future communications from IMAGE and are happy for your data to be shared with IMAGE.