: Do you struggle to keep up with all the latest memes and internet trends?But that changed quickly, as people were forced to stay home, and inevitably spend more time online.
A consumer is now really considering what his or her friends are doing, what impact it means to carry a badge brand around, fashion, food and beverage.: There's been a very large media establishment that's worked really well for a long time globally, and I think that creators are the largest disruption to it.
Still, the bar for becoming a creator was high – often requiring expensive camera and editing equipment. So why are brands turning to influencers and content creators? Edelman tells me it's all about trust.: Trust is actually local. Trust is the third most important factor, price, quality and trust. And so I trust an influencer, someone who I actually feel is close to me, because he or she or her values are like mine.: A 2019 Edelman study revealed that consumers' trust in the brands they purchase from had declined, but trust in influencers was up.