I don’t! Why a digital wedding startup will never work

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To grasp how the modern technology economy is changing us psychologically, just look at those cases where it’s failed

Have you heard about the hot new startups disrupting the wedding industry? Actually, you probably haven’t – because as US website Vox reported the other day, the wedding industry has proved frustratingly hard to disrupt. At first glance, that’s baffling: how could you not make money from a sector reportedly worth £230bn annually, full of couples in love and feeling free with their cash? Yet there isn’t an “Uber for weddings”.

 

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