LOS ANGELES – Fans around the globe packed movie theatres for the debut of Avengers: Endgame over the weekend, pushing total ticket sales for the Walt Disney Co superhero spectacle to a stunning $1.2 billion and crushing records in dozens of countries.
The historic weekend helps put Disney on course for what analysts say looks like an unparalleled year. The company is set to release The Lion King, Toy Story 4 and several other potential blockbusters in the coming months. Endgame stars Robert Downey Jr., Chris Hemsworth, Scarlett Johansson and others as a group of superheroes battling the villain Thanos, played by Josh Brolin.
To meet demand, theatres added showtimes and sold out shows at odd hours such as 7am AMC Entertainment, operators of the world’s largest theatre chain, kept some locations open for 72 hours straight to keep running Endgame.“What we didn’t count on is that fans would show up happily at three in the morning for a three-hour movie,” said Paul Dergarabedian, senior media analyst at measurement company Comscore. “We are in completely uncharted territory here.
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