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Former creative director for Netflix puts water in a can, calls it punk and raises $1.6 million in funding

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From its name to the melted skull on the front of the can, Liquid Death markets itself as the punk option for bottled water drinkers.

Liquid Death, a canned water start-up, raised $1.6 million in seed funding.

Liquid Death's co-founder and CEO Mike Cessario was the creative director for campaigns for hit Netflix shows like Stranger Things, Narcos and House of Cards.Canned water brand Liquid Death claims to have a punk sensibility, but it's unlikely to scream "anarchy." Capitalism might be more appropriate.

 

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