Things have changed dramatically since 2009, not only from a political and people perspective, but from a technical one, too. Let's flashback to a decade ago:
An APM disruptor arrived: AppDynamics launched version 1.0 of its application monitoring with an industry-first approach with business transaction monitoring. This has changed dramatically, of course, with the app now being the primary means of customer interaction in many instances. Everything else—phone support, brick-and-mortar facilities, and so on— is often secondary. Indeed, the app has becomebusiness model. Applications today connect nearly every function of a business, no matter if it's a local cupcake store or a massive multi-national brand.
It's increasingly difficult to tell what is an app and what isn't. You’re often unaware of their presence. Want to pay for something with your smartwatch? There are several apps shepherding this seemingly simple yet complex, multi-layered transaction, where the average user is unaware of its involvement .clickand you're done. But this elegant and intuitive front end initiates a complex journey through labyrinthian backend application architectures.