What to do with a stock that’s been hit hard by unexpected bad news? The price is down 10-20 per cent at the opening. The company is going to be the lead story on the business news for weeks to come. And there’s pressure from partners and clients to decide — sell, hold or buy more.
But we have three situations today where corporate news could have a profound impact. Boeing, Facebook and SNC-Lavalin have jolted shareholders and are all over the headlines.First, they’re already down significantly, so there’s no freebie here. You can’t rewind the clock and get ahead of it. It you’re the analyst covering the stock, you need to dig in and re-assess, no matter what else was on your calendar.
When Samsung’s Galaxy smartphone proved to be combustible in 2016, its reputation was in question, but the concerns didn’t last long. The stock went on a run for the next two years and the company is still the world’s leading cellphone manufacturer.
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