opened in 2016 at Universal Studios Hollywood. The queues to buy the favorite drink of Harry Potter and his wizarding pals were almost as long as the lines for the attractions.
Modern attractions are increasingly designed to push theme park visitors to spend, with riders directed to exit through a souvenir shop that is brimming with clothes and knickknacks themed to the ride. Generating revenue from food, drinks and souvenirs became an even a bigger priority for Disney with the surprise Lucasfilm purchase.“Once you’ve made an investment, to get people there to your mega-attraction, now you have to look at recovering the investment,” said Bill Coan, chief executive of Itec Entertainment, a developer of theme park attractions and shows, and former Walt Disney Imagineering employee. “The gate doesn’t cover it.
Disneyland executives acknowledge that some of the prices may seem high, but they say some of the merchandise is aimed for collectors and super fans. The only other place to buy booze in Disneyland is at the private Club 33, the exclusive dinner club in Disneyland’s New Orleans Square. Walt Disney himself opposed the sale of alcohol in his parks, saying it would ruin the family atmosphere.
Planet of the fleece.