Sextech as an industry has long carried stigma and a certain bad reputation. It has been valued at $30B annually and growing at a 30% rate , and encompasses a wide variety of tech-enabled solutions, from the infamous sex robots of the future, to vibrators, sexual health educational platforms, as well as erotic virtual reality.and barriers to access fundamental services like banking and payment platforms are daily challenges for founders in the space.
for women. Grace Gould, co-founder and CEO of Soda Says, who has extensive experience in technology retail, explains that Soda Says was born out of the need to make the customer experience better, less overwhelming, and more fun for millions of customers: “We are in the business of closing the chasm, introducing high-level innovations to a broader audience in a friendly way,” Gould added.For high tech brands, Soda Says is a marketing partner and additional sales channel.
The technology industry is finally seeing the value in female-focused design in the sex tech industry. Gone are the giant body part replicators. The overly eroticized tone has been replaced by stylish, Instagram-friendly products that many are happy to leave on their bedside tables. Every partner product in our platform has been thoughtfully constructed with the female body in mind,” added Gould.
When asked if open to creating their own products, Gould said: “We are definitely open to collaborations for product co-creation!" and friendly to those who don’t belong to the “early adopter” 10% - and Soda Says is here to change that.Raising funding is definitely a concern for many founders across all industries, but when it comes to the sextech space, the barriers are significantly higher: They tend to be excluded from pitch competitions, acceleration and incubation programs, and public funding opportunities.