Government and organizations across industries such as banking institutions and retail companies have much to do to convince the Filipino public they could be trusted with their personal data.study titled “Understanding Consumer Trust in Digital Services in Asia Pacific” found that two of five or 44% of Filipino consumers have had their trust compromised when using digital services.
The study surveyed 454 consumers in the Philippines, asking them to provide give their opinion on five factors of trust when using digital services as defined by the researchers, namely privacy, security, reliability, ethics and compliance. Commenting on the findings, Andrés Ortolá, Microsoft Philippines’ general manager, encouraged the government and organizations to narrow the trust gap.
The researchers said this indicates the “need for a stronger partnership between governments and technology companies.”