What Are Lego’s New Building Blocks? Brick-And-Mortar Stores, Primarily In China

Shoppers visit the new Lego flagship store in Beijing on opening day in February. Lego Group is expanding its presence in China, and will have more than 140 stores there by the end of this year. Richard Gottlieb, CEO of Global Toy Experts and publisher of Global Toy News, says Lego is putting its bricks-and-mortar dollars in the right place with the push for more stores in China.

Lego, more than many other brands, has a lot of reasons to love brick and mortar, Jim Silver, a veteran toy industry journalist and CEO of toy review website TTPM, said. Lego has already seen their stores succeed in China and elsewhere in Asia, and all of the large toy manufacturers are trying to increase their sales there, as the importance of the U.S. market is shrinking.

Lego is purely s**t..

Lego stores are really cool to look through but they’re so expensive that I rarely see anybody ever buy anything. It shocked me that high and toys stores can survive in a post mall retail industry

Finance Finance Latest News, Finance Finance Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

U.S. Treasury chief sees positive year for economy as China talks loomU.S. Treasury Secretary Steven Mnuchin on Monday said he did not see the threat ... Also effects EU and Uk Change the present rigged economy model of this world! This planet is an endangered species already!
Source: Reuters - 🏆 2. / 97 Read more »