Cristiano Ronaldo and 'Baby Shark' helped a Singaporean e-commerce group triple its sales last quarter | Markets Insider

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An advert featuring Cristiano Ronaldo dancing to a 'Baby Shark' remix boosted Shopee's sales last quarter

Cristiano Ronaldo and"Baby Shark" drummed up business for a Singaporean shopping site last quarter.

The soccer star dances to a remix of the viral children's song while swiping on Shopee's mobile app in the company's latest advertising campaign. "Building on our successful branding campaign featuring the football icon, Cristiano Ronaldo, we recorded three times more orders on September 9 alone than we did a year ago during our 9.9 shopping event," CEO Forrest Li said on an earnings call this week.Cristiano Ronaldo and"Baby Shark" drummed up business for a Singaporean shopping site last quarter.

The Portuguese soccer star dances to a remix of the viral children's song while swiping on Shopee's mobile app in the company's latest advertising campaign. The "Building on our successful branding campaign featuring the football icon, Cristiano Ronaldo, we recorded three times more orders on September 9 alone than we did a year ago during our 9.

Shopee is an online shopping platform that operates in Southeast Asia and Taiwan. Sea's revenues doubled to about $823 million in revenue in 2018, but soaring costs meant its net loss ballooned by 71% to $961 million.

 

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