Nedbank's achievement of top spot in the BrandsEye 2019 Banking Sentiment Index is a direct result of the bank's unwavering determination to deliver on its dual commitment to put its clients at the heart of everything it does as well as use its financial expertise to do good for individuals, families, businesses and society.
That's according to Khensani Nobanda, Group Executive Marketing and Corporate Affairs for Nedbank Group, who explains that the bank views its solid performance in the 2019 Banking Sentiment Index as validation of the hard work that it has put into delivering on its purpose to do good over the past two years and delivering exceptional client service.
"Since we crystalised and formally stated our purpose to do good, we have constantly been emphasising our belief in the importance of being customer focused and purpose-driven," Nobanda said. "This 2019 achievement of the number one ranking in the 2019 Banking Sentiment Index serves as confirmation that this belief in this value and importance of being purpose-driven is shared by our clients and, indeed, all South Africans.
The 2019 BrandsEye report, which was released on November 11, offered a detailed analysis of 1.9 million social media posts by SA banking consumers and saw Nedbank rocketing up the banking sentiment rankings to find itself the highest ranked bank in 2019. This is the first time the bank has attained this prestigious top position.
The achievement follows on Nedbank's strong showing in the 2019 South African Customer Satisfaction Index , where Nedbank is now ranked second in customer satisfaction of the five full service banks. Nedbank showed the highest performance in Net Promoter Score for the second year in a row, being the only bank to show a positive move from 2018 to 2019.