“We’re Nobody’s Third Love, We’re Their First Love”—The Architects of the Victoria’s Secret Fashion Show Are Still Banking on Bombshells

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Our 2018 conversation with Ed Razek and Monica Mitro raised questions about whether or not the Victoria’s Secret Fashion Show was on the right path. As Razek and more come under increasing scrutiny, you can find the original interview here:

Does the Victoria’s Secret Fashion Show need an overhaul? That depends on whom you ask. Internally, Victoria’s Secret believes it has many good reasons to stick with the Angel wings and status quo. Here’s one: Last year the, which was filmed in Shanghai, China, was seen by some 1 billion people in 190 countries, a 45 percent increase over 2016.

It’s 23 years later, and the lingerie business is radically different. Victoria’s Secret has—what is it?—a third of the market share, but there are new companies, some with former Victoria’s Secret people involved, some direct-to-consumer, some with inclusive advertising. How are you responding to those shifts?Mitro: I feel like our runways have been culturally diverse for a long time and that we’ve always celebrated our models’ backgrounds.

Razek: I think we address the way the market is shifting on a constant basis. If you’re asking if we’ve considered putting a transgender model in the show or looked at putting a plus-size model in the show, we have. We invented the plus-size model show in what was our sister division, Lane Bryant. Lane Bryant still sells plus-size lingerie, but it sells a specific range, just like every specialty retailer in the world sells a range of clothing. As do we.

Mitro: We’re friends with the family and their stylists. Their stylists came to us and said, we have this idea, would you guys be open to providing some of your past costumes and wings for the Kardashian girls to do their Halloween? It was one of my assistants who took the call, and she said, what do you think? And I said, let’s start going through the archives. My team in Columbus went into the distribution center, and some of the costumes were quite old, and we sent them current lingerie.

Mitro: This is her 18th year. She is 37 years old. She is so driven. And talk about age diversity. There aren’t a lot of brands that continue to use models past a certain age. But she’s an athlete; she boxes. That’s her routine, so if she’s with some nutritionist who says, “Try this, try that,” we don’t know.

 

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THE OFFICIAL 2018 VICTORIA’S SECRET FASHION SHOW via YouTube

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