WILL BUDGET 2021 INCLUDE THE HEART OF THE NATION?

Indeed, the goal posts in this new normal seem to be changing so often that for us to keep up, we have to step out of our comfort zones, innovate, cross collaborate and do whatever is necessary. So, on Oct 6, MyCreative Ventures, CENDANA and Riuh organised an online forum, The Creative Economy 2021 Forum in conjunction with Budget 2021, in an effort to unite local creative individuals, businesses, corporations and stakeholder agencies and pave a way forward.

Defining the creative economy is a challenge – just what does it include? Sectors such as design, music, publishing, film and video, visuals arts, fashion, TV and radio, literature, performing arts and gaming are a given.

He reminded everyone that tech is upending everything and that it was high time we had a symbiotic relationship with it, in order to progress, venturing so far as to joke that if Mozart were alive today, he would most probably be making music on his Apple Mac Pro. In the keynote address, Tengku Zafrul talked about how there needs to be a synergistic relationship between the private and public sector to buoy the creative industry. He said that his ministry would look at tax incentives in 2021 to attract corporations to play a bigger role in the creative ecosystem, instead of just thinking of their participation as corporate social responsibility . He also spoke about how education plays a vital role in transforming mindsets, which is key at this time.

Likewise, in the Sustainable Development Goals adopted in September 2015 by the United Nations, the international development agenda refers to culture for the first time. It was recognised that culture contributes to many of the SDGs – safe and sustainable cities, decent work and economic growth, reduced inequalities, the environment and more.

We have to have the ecomony going but we need SOP strictly enforced. If we stop the ecomony, all shall die of stavation as Covid-19 killed less than 3% of affected people. As we say, the show must go on.

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