A reporter asked Ohlmeyer if there was any reputational risk to the company if it continued to release Yeezy products despite no longer having the backing of the artist.
"We are working through all the options," Ohlmeyer said."When the time is right we will be more specific." Sneaker Twitter's reaction to Adidas rebranding Yeezy is that the shoes will likely sell, but won't generate the previous hype achieved with Ye's involvement. When Adidas announced its split with Ye, the company said it expected its bottom line to take a $247 million hit this year. Wednesday's earnings report was in-line with that forecast. Ohlmeyer added the company's annual revenue would be roughly $502 million lower than expected this year.
But Adidas will save roughly $302 million in 2023 because of royalties and marketing costs it will no longer pay to support the Yeezy business. When Kanye left Nike for Adidas in November 2013, he criticized Nike – and then-CEO Mark Parker – for not paying him royalties on sold shoes.
Not his worst nightmare. Adidas is making a huge mistake. They will be in Ross and TJ Maxx
It’s adidas worst nightmare
Really why care at this point.
cant he sue them?
Ending their deal with Ye must be hurting them financially…
Same damn shoe 🤡😂😂
It’s war
That’s exactly what he wants
Nobody buying them FEEZYS 👎🏿👎🏿👎🏿🗑
Will Adidas face media wrath for selling sneakers made by a anti Semitic person?
Good news genius …ur hatred allows Adidas to profit from u without u!!!!!
Call it like it is...Exploitation of a black man.
So the Hew merchants are steal from a black man again.
1 thing culture will not do is rock a Generic Version. On God. adidas
Fake news by a german european owned publication...buzis is not american...
Sleezys by 👟
Fugeezis
SamMoline1 Criminal what these 'people' are doing because he spoke truth to them.
How incredibly Jewish of them.
Well pretty obvious. The lasts, designs, soles and developments are all property of adidas . Its normal in the shoe biz. It's enough you change color, material or little details and the shoes are not under the old logo anymore.
Sleezys
yeezys ain't yeezys without ye.
Nobody’s going to buy them 🤷🏽♀️
Lolz kanye
Only losers would buy those knock offs
Damn they Thomas Edison him
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Adidas to sell Yeezys under new name after parting ways with Kanye WestInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know. 😂😂😂 Adidas is clueless to the point they want to use ye idea, an example of leech in the industry Pathetic. Not...fake news...
Source: BusinessInsider - 🏆 729. / 51 Read more »
Kanye West's turbulent 9-year history with AdidasKanye West spent 9 years with Adidas — see how the Yeezy brand went from nearly $2 billion in sales to $0 in a snap I am glad that Ye the antisemite is being reduced to nothing. I look forward to shunning him on the street when he is panhandling for change. Israel has to prove no one can tell it what to do. And it does prove it at all costs. How Jewy of Adidas.
Source: BusinessInsider - 🏆 729. / 51 Read more »